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It seems like everybody’s talking about the end of physical music media. Who knows whether they’re right or not, but Hard Format is a little place we’ve set up to celebrate our love of brilliant music-related design. That means we’re going to focus on records, CDs, cassettes and their like. However, Hard Format isn’t intended to become a dusty museum devoted exclusively to past glories, though there’ll certainly be some of that, we also want to highlight the brilliant new design work being produced right now. In fact, we’re not setting ourselves up to supply a canon of classic design – this is a place where we record stuff we like, if you want yet another reproduction of Sergeant Pepper’s Lonely Hearts Club Band there are enough ‘Greatest album covers of all time’ books out there already.